Why use an outdoor sign?
Outdoor advertising is the most cost-effective way to reach a targeted audience. As society becomes more mobile, the outdoor audience increases. Over 125 million Americans commute to work every day, driving 3.4 trillion miles annually. The number of personal vehicles on the road has increased by 147% in the last two decades. Outdoor advertising is highly impactful and can make a significant impression. Its effectiveness is backed by multiple corporate case studies.
How much money can I expect to earn from my sign?
To improve your business and attract new customers, change is necessary. A survey of 5500 independent businesses showed that installing a new sign within the past year can be effective. 52% of new customers visited the business for the first time because of the sign.
Why do I need a sign for my business?
There are many reasons, the most primary of these being:
- For businesses, signs are the most affordable and efficient form of advertising.
- A sign serves as an introduction and greeting to those passing by, identifying your business to existing and potential customers.
- Signs work for you 24/7, advertising every day of the year.
- The way a sign looks can have a significant impact on how people perceive a business. Often, people tend to form an opinion about a business based on the appearance of the sign.
A good sign can increase a merchant’s business significantly. Conversely, poor identification could lead to a decline in customers and eventual closure. As the saying goes, “A business without a sign is a sign of no business.” Given that 18% of households relocate each year, businesses need to attract new customers to replace those who move.
What is the most effective sign for my business?
The answer here will vary somewhat depending on your business, location, and other factors. In general, following these guidelines will increase the effectiveness of your sign:
- The right sign attracts customers and projects your image.
- Your business sign should be clearly visible to both drivers and pedestrians.
- It’s important to have an attractive and appropriate sign for your business that suits its type.
- A sign attracts customers by indicating your products/services.
- Your sign should be made as large as possible.
Do I need to have an illuminated sign?
A lighted sign is a powerful tool for businesses, especially in our 24/7 society. It enables communication with customers even when the business is closed, creating “top of mind awareness”. Large corporations use this strategy to make their name a household word. Small business owners can also use a lighted sign to stand out in their community and be recognized.
Take a look at two of our most popular lighted sign options:
What is the cost of a sign?
Signage is the least expensive, yet most effective, form of advertising for independent and national retail businesses:
- You only pay for the sign once and it works for you 24/7 for years.
- Using other media means paying monthly without ownership benefits.
- You have no guarantee that you are reaching potential customers.
- A sign is a capital investment, not an expense for business owners. Signs are cost-effective when you factor in the return on investment. A promising sign will pay for itself multiple times.
- The cost of signage varies based on size, design, style, manufacturer, and mounting method.
How can I evaluate the effectiveness of my current signage or determine if changes are needed?
To evaluate the effectiveness of your existing signage, you need to measure its readership. Sign companies can offer this service, or you can conduct customer surveys to gather feedback. During these surveys, ask your customers questions about your current signage, such as the words, colors, and size, and whether they can recall what it looks like from memory. These discussions will provide valuable insights into what stands out to your customers. For example, customers may remember the graphic or image on the sign, but not the business name, or perhaps it’s the color that catches their eye. Pay close attention to their responses, as they can help you determine the effectiveness of your current sign and provide suggestions for improvements when designing a new sign.